Foundations to Success

Foundations to Success is a programme designed to give you clarity, structure, and confidence to grow a Virtual Assistant business you love.

Whether you're building your business from the start or you've been running it for a while and feel like things need tightening up, this programme helps you strengthen the foundations that support long-term, sustainable success.

This isn’t another quick course full of fluff. It’s a step-by-step experience that gives you everything you need to build your business properly, with the option to work through it independently or with ongoing support and guidance.

Turn your Virtual Assistant Business into something STRONG, SUSTAINABLE and SCALABLE with...

Foundations to Success

The VA Business Growth Programme

You can join in two ways:

✔ Self-study - if you’re happy to work through things independently
✔ Supported - if you want live support, accountability and guidance as you go

Who this programme is for...

Foundations to Success is designed for Virtual Assistants at two key stages:

IF YOU'RE NEW TO THE VA WORLD

You want to start your business with clarity, structure, and confidence rather than piecing things together through trial and error.

IF YOU'RE ALREADY RUNNING A VA BUSINESS

You may already have clients and experience, but something feels like it needs tightening up.

Maybe your offers feel unclear, your systems are messy, or growth has stalled.

This programme helps you reset and strengthen the foundations of your business so it can grow sustainably.

Maybe you’re…

Just getting started and unsure what to focus on first

Working with clients but not earning what you expected

Unsure how to position or price your services

Showing up online but not attracting the right enquiries

Relying on word of mouth and hoping the next client appears

Juggling everything without clear systems or structure

None of this means you're doing anything wrong.
It usually just means the foundations of the business need strengthening.

Imagine your VA business felt like this…

You’re clear on what you offer and confident in how you price it

The right clients come to you (and understand your value)

Your business runs with structure, not stress

You know exactly what to focus on to grow

You feel in control of your time, your income, and your direction

What You’ll Learn: The SUCCESS Framework

7 MODULES GUIDING YOU THROUGH MY SUCCESS MODEL

Inside Foundations to Success, I take you through my SUCCESS framework, a step-by-step structure designed to help you build a VA business that actually works.

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Module 1: Set Your Foundations — Get crystal clear on your vision, values, and version of success.

Inside this module, you’ll:

1. Get clear on your why, values, and vision

2. Define what success looks like for you (not Instagram)

3. Set healthy boundaries to protect your time and energy

4. Build confidence and self-belief from the start

This is where mindset shifts happen and where so many VAs realise what’s been holding them back.

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Module 2: Understand Your Offers & Audience — Create services and pricing that attract better clients and higher-value work.

You’ll learn how to:

1. Define your services clearly (without overcomplicating things)

2. Get confident with pricing and packaging

3. Identify your ideal client (without feeling boxed in)

4. Position yourself so clients understand your value

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Module 3: Craft Your Brand & Content — Become known for what you do so clients recognise your value immediately.

Inside this module:

1. Clarify your brand values, voice, and message

2. Create a consistent online presence across platforms

3. Understand what content actually matters (and what doesn’t)

4. Build confidence showing up online

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Module 4: Create Seamless Systems — Streamline your tech, processes, and client journey. Set up systems that support smooth client delivery and growth.

You’ll be guided through:

1. The full client journey: enquiry → onboarding → offboarding

2. Essential tools and systems for VAs

3. Creating professional processes that save time and stress

4. Running your business like a CEO, not a chaotic freelancer

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Module 5: Elevate & Expand — Market with confidence and build a business that works for you.

You’ll explore:

1. Marketing strategies that feel aligned (not salesy)

2. Delivering an exceptional client experience

3. Time management and sustainable growth

4. Preparing for future expansion

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Module 6: Strengthen — Boost client retention and future-proof your business.

This module helps you:

1. Review offers, pricing, and boundaries

2. Improve client retention

3. Reflect, refine, and reset regularly

4. Strengthen your foundations before scaling

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Module 7: Scale  — Learn how to grow beyond solo from associates to next-level models.

You’ll learn about:

1. Long-term vision and growth planning

2. When (and if) to bring on associates

3. Different scaling paths available to VAs

4. Building a business that supports your life, not runs it

Learn From Industry Experts

You’ll also get access to 9 guest expert training sessions, including:

Jo Ellis – Breaking Through Imposter Syndrome
Mindset is everything when it comes to building a business and it’s often the thing that holds VAs back the most. This session alone can be a real turning point.

Fiona Green – The Soul of Copy & The Science of Copy

Knowing what to say, and how to say it, is essential when marketing your services. Across these two sessions, you’ll learn how to communicate your value clearly and how to write copy that feels authentic (not salesy).

Leanne Smith – Canva Tips & Tricks

You don’t need to be a designer to create a professional brand and Leanne will show how you can utilise Canva for your business.

Helen Tudor – The Ultimate Guide to Getting Leads from LinkedIn

LinkedIn can be a powerful platform for VAs when used correctly and you will learn how to utilise this platform for your business, without feeling icky!

Kerry Boland – Design Your Sales Strategy & The Golden Thread to Client Retention

Sales doesn’t have to feel awkward or uncomfortable, but it does need a strategy. Kerry breaks this all down for you in these 2 amazing sessions. Sales, strategy and retention — all covered.

K&K Legal – Essential Legal Foundations to Protect Your VA Business

Running a business means protecting it properly and this session covers everything you need to know for your VA business, from contracts and agreements to how to protect yourself and your clients.

Lara Smith – How to use AI as a VA

AI is becoming an increasingly important part of online business and VAs who understand how to use it confidently and ethically will stay ahead.

What’s Included

When you join, you’ll get:

  • The Success Framework - 7 self-paced modules guiding you through every stage of building your business

  • Done-for-you Templates & Workbooks - saving you time and stress.

  • How-to Video Library - showing you exactly how to set up and use different systems.

  • 9 Guest Expert Training Sessions - Sales Strategy, Mindset & Imposter Syndrome, Canva Tips, Copywriting for VAs, Finding Leads on LinkedIn, Using AI as a VA & Legal Essentials for VAs.

  • Unlimited access - including all future updates, resources, and new sessions.

PLUS live support and guidance for your first 6 months when you join Foundations & Support

  • Bi-weekly live drop in sessions for ongoing support and real time guidance

  • Community Support & Accountability - connect with other VAs and get ongoing support from me

What You’ll Achieve:

By the end of this programme, you’ll:

✔️ Know exactly what you offer, who it’s for, and how to price it.


✔️ Have a brand and presence that attracts the right clients.


✔️ Run your business with smooth systems andprocesses that save time.


✔️ Feel confident marketing yourself and growing sustainably.


✔️ Have the tools, mindset, and clarity to create a VA business you’re proud of.

Choose How You’d Like to Join Foundations to Success

Both options give you everything you need to build your VA business,
the difference is whether you do it alone, or with support, accountability and guidance along the way.

FOUNDATIONS (SELF-STUDY)

£397

or 4 x £109

✔ 7 core modules
✔ Guest expert trainings
✔ Templates & resources
✔ Lifetime access

FOUNDATIONS & SUPPORT

£997

or 6 x £197

✔ Everything in Self-Study
✔ 12 group coaching calls (2 per month for 6 months)
✔ Community support
✔ Accountability, guidance & feedback

Over £3000 worth of training, support and resources!

Hi, I'm Gemma

I began my Virtual Assistant journey in March 2022. Within just over a year, I went from zero clients to running a fully booked business, expanding my team, and achieving milestones I once only dreamed of.

But it wasn’t luck, and it definitely wasn’t overnight success. It was built on strong foundations, clear boundaries, and a lot of late nights figuring out what really works in the VA industry.

Now, I’m here to help you skip the trial-and-error and build your business the smart way.

I’m a mum to two humans and two golden Labradors and they are exactly the reason I started my self-employed journey. I wanted to be present for my family, work flexibly, and create something on my own terms.

Whether you’re starting fresh or ready to take your VA business to the next level, I’ll be both your mentor and biggest cheerleader!

Let’s turn your vision into reality.

I honestly can't thank you enough for the last 6 months - even when I got derailed by personal circumstances you were still there for me. You've helped me find my confidence - not only in my abilities but in the need to reach out for support. Thank you so much!

Beth Evans, Red Kite HQ

Gemma has been teaching and mentoring me as a VA for a year now and I can’t recommend her enough. She is so motivating and knowledgeable. Gemma is always full of suggestions of how to improve my business, how to network and she keeps me on track to achieve my goals. I always feel fired up after speaking with her and it’s clear she really cares about her students. Gemma is a fantastic person to work with and to learn from and I feel very lucky to know her.

Natalie

Are You Ready?

This is your chance to stop winging it and finally build the VA business you’ve been dreaming of.

Click below to join us...

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