Foundations to Success Programme for VAs

Build a Strong, Sustainable VA Business!

Get 6 months live support & lifetime access to the course, including all future additions and updates!

Let me guess...

You’re juggling clients but not making the income you want.
You’ve got skills, but marketing and growth feel overwhelming.
You’re winging it without a plan, and it’s exhausting.
Or maybe you’ve been holding back from even starting because you don’t know where to begin.

Sound familiar? You’re not alone. Most VAs struggle with the same issues, and the truth is, it’s rarely about talent or ability.

The real problem could be weak foundations.

Without clear services, boundaries, systems, and a growth strategy, even the most skilled VA will feel stuck.

That’s where Foundations to Success comes in.

Foundations to Success

A 6-month hybrid programme designed to give you clarity, structure, and confidence to grow a VA business you love.

This isn’t another quick course full of fluff. It’s a step-by-step experience that combines self-paced learning, live sessions, resources, and community support, all designed to help you build a business that not only works, but works for YOU.

What You’ll Learn: The SUCCESS Framework

7 MODULES GUIDING YOU THROUGH MY SUCCESS MODEL

This programme takes you step-by-step through the foundations every successful VA business needs, in the right order, so nothing is missed and nothing feels overwhelming.

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Module 1: Set Your Foundations — Get crystal clear on your vision, values, and version of success.

Inside this module, you’ll:

1. Get clear on your why, values, and vision

2. Define what success looks like for you (not Instagram)

3. Set healthy boundaries to protect your time and energy

4. Build confidence and self-belief from the start

This is where mindset shifts happen and where so many VAs realise what’s been holding them back.

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Module 2: Understand Your Offers & Audience — Define your services, pricing, and ideal clients.

You’ll learn how to:

1. Define your services clearly (without overcomplicating things)

2. Get confident with pricing and packaging

3. Identify your ideal client (without feeling boxed in)

4. Position yourself so clients understand your value

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Module 3: Craft Your Brand & Content — Build a brand that feels like you — and attracts the right clients.

Inside this module:

1. Clarify your brand values, voice, and message

2. Create a consistent online presence across platforms

3. Understand what content actually matters (and what doesn’t)

4. Build confidence showing up online

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Module 4: Create Seamless Systems — Streamline your tech, processes, and client journey. Set up systems that support smooth client delivery and growth.

You’ll be guided through:

1. The full client journey: enquiry → onboarding → offboarding

2. Essential tools and systems for VAs

3. Creating professional processes that save time and stress

4. Running your business like a CEO, not a chaotic freelancer

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Module 5: Elevate & Expand — Market with confidence and build a business that works for you.

You’ll explore:

1. Marketing strategies that feel aligned (not salesy)

2. Delivering an exceptional client experience

3. Time management and sustainable growth

4. Preparing for future expansion

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Module 6: Strengthen — Boost client retention and future-proof your business.

This module helps you:

1. Review offers, pricing, and boundaries

2. Improve client retention

3. Reflect, refine, and reset regularly

4. Strengthen your foundations before scaling

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Module 7: Scale — Learn how to grow beyond solo from associates to next-level models.

You’ll learn about:

1. Long-term vision and growth planning

2. When (and if) to bring on associates

3. Different scaling paths available to VAs

4. Building a business that supports your life, not runs it

Learn From Industry Experts (Included at No Extra Cost)

You’ll also get access to 9 guest expert sessions, including:

Jo Ellis – Breaking Through Imposter Syndrome
Mindset is everything when it comes to building a business and it’s often the thing that holds VAs back the most. This session alone can be a real turning point.

Fiona Green – The Soul of Copy & The Science of Copy

Knowing what to say, and how to say it, is essential when marketing your services. Across these two sessions, you’ll learn how to communicate your value clearly and how to write copy that feels authentic (not salesy).

Leanne Smith – Canva Tips & Tricks

You don’t need to be a designer to create a professional brand and Leanne will show how you can utilise Canva for your business.

Helen Tudor – The Ultimate Guide to Getting Leads from LinkedIn

LinkedIn can be a powerful platform for VAs when used correctly and you will learn how to utilise this platform for your business, without feeling icky!

Kerry Boland – Design Your Sales Strategy & The Golden Thread to Client Retention

Sales doesn’t have to feel awkward or uncomfortable, but it does need a strategy. Kerry breaks this all down for you in these 2 amazing sessions. Sales, strategy and retention — all covered.

K&K Legal – Essential Legal Foundations to Protect Your VA Business

Running a business means protecting it properly and this session covers everything you need to know for your VA business, from contracts and agreements to how to protect yourself and your clients.

Lara Smith – How to use AI as a VA

AI is becoming an increasingly important part of online business and VAs who understand how to use it confidently and ethically will stay ahead.

What’s Included

When you join, you’ll get:

7 Self-paced Modules - step-by-step video training on each stage of the SUCCESS Formula.
Done-for-you Templates & Workbooks - saving you time and stress.
How-to Video Library - showing you exactly how to set up and use different systems.
9 Guest Expert Sessions - Sales Strategy, Mindset & Imposter Syndrome, Canva Tips, Copywriting for VAs, Finding Leads on LinkedIn, Using AI as a VA & Legal Essentials for VAs.
Community Support & Accountability - connect with other VAs building their business.
Unlimited access - including all future updates, resources, and new sessions.
Bi-weekly live drop in sessions for ongoing support and guidance

What You’ll Achieve:

By the end of this programme, you’ll:

✔️ Know exactly what you offer, who it’s for, and how to price it.

✔️ Have a brand and presence that attracts the right clients.

✔️ Run your business with smooth systems andprocesses that save time.

✔️ Feel confident marketing yourself and growing sustainably.

✔️ Have the tools, mindset, and clarity to create a VA business you’re proud of.

Choose Your Investment Option:

Total value: £3000+

Payment plan

£225 x6

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Hi, I'm Gemma

I began my Virtual Assistant journey in March 2022. Within just over a year, I went from zero clients to running a fully booked business, expanding my team, and achieving milestones I once only dreamed of.

But it wasn’t luck, and it definitely wasn’t overnight success. It was built on strong foundations, clear boundaries, and a lot of late nights figuring out what really works in the VA industry.

Now, I’m here to help you skip the trial-and-error and build your business the smart way.

I’m a mum to two humans and two golden Labradors and they are exactly the the reason I started my self-employed journey. I wanted to be present for my family, work flexibly, and create something on my own terms.

Whether you’re starting fresh or ready to take your VA business to the next level, I’ll be both your mentor and biggest cheerleader!

Let’s turn your vision into reality.

I honestly can't thank you enough for the last 6 months - even when I got derailed by personal circumstances you were still there for me. You've helped me find my confidence - not only in my abilities but in the need to reach out for support. Thank you so much! I'm gutted it's over 😞

Oh yes, and you were there for the rebrand from Red Kite VA to Red Kite HQ and the transformation from VA to Tech VA.

Beth Evans, Red Kite HQ

Gemma has been teaching and mentoring me as a VA for a year now and I can’t recommend her enough. She is so motivating and knowledgeable. Gemma is always full of suggestions of how to improve my business, how to network and she keeps me on track to achieve my goals. I always feel fired up after speaking with her and it’s clear she really cares about her students. Gemma is a fantastic person to work with and to learn from and I feel very lucky to know her.

Natalie

Are You Ready?

This is your chance to stop winging it and finally build the VA business you’ve been dreaming of.

Click below to secure your spot: