In Demand VA Services for 2026
The VA industry has evolved so much over the last few years, and if you still think a VA is “just admin support”, you’re missing the bigger picture.
Today, virtual assistants are becoming the behind-the-scenes backbone of online businesses. They’re the right-hand support that helps business owners stay organised, show up consistently, and actually have the capacity to grow.
Whether you’re a business owner looking for support, or a VA wondering where the demand is heading, here’s what you need to know.
VAs Are More Than Admin Support
A VA isn’t “someone who just does your emails.”
A VA is your behind-the-scenes support to help you:
stay organised
stay consistent
stay visible
stay focused
And the types of support a VA can offer now goes way beyond general admin.
A VA can support with:
Admin & organisation
Marketing, visibility & content support
Tech & systems
Client experience & operations …and SO much more.
The goal of a VA is simple:
Save you time. Create consistency. Free you up to focus on growth.
The Most In-Demand VA Services Right Now
Let’s break down the areas where business owners are actively looking for support.
1. Tech VA & Systems Support
As more businesses grow online, the tech side has become unavoidable.
Most business owners fall into one of two categories:
they don’t know HOW to set things up or
they don’t have the time to figure it out
Tech VA support can include things like:
CRM setup
creating landing pages or sales pages
creating automations
funnel builds
client onboarding systems
website updates
editing and uploading podcast episodes
editing and uploading YouTube videos
setting up courses or memberships
For VAs: If you’re not naturally “techy” but you enjoy learning and problem-solving, this can be a brilliant service to grow into.
For business owners: A Tech VA can remove a huge workload and help your business run smoothly behind the scenes.
2. Social Media Support
Visibility is non-negotiable for growth, but social media is often one of the first things business owners want to hand over.
Not because it doesn’t matter, but because it takes time, consistency and headspace.
Social media support may include:
creating and scheduling content
Canva design
content planning
content repurposing
commenting and engaging with followers
creating carousels, stories and reels
reviewing insights and analysing data
supporting growth on Instagram, LinkedIn, TikTok, Facebook etc.
setting up and monitoring Facebook ads (this can be a stand-alone service)
For VAs: This can start as simple posting support and evolve into social media management if that’s your thing.
For business owners: It’s a huge relief to know your content is planned and going out consistently.
3. Email Marketing Support
Email is still one of the highest-converting marketing channels and yet so many business owners mean to “get around to it”… and never do.
Often the only time email gets attention is during a launch or sale period.
Email marketing support can include:
writing newsletter content
scheduling campaigns
setting up automations
creating landing pages
repurposing content into blogs or social media posts
For VAs: Great if you enjoy writing and know how to work with AI tools effectively.
For business owners: You own your email list (you don’t own your social media), and it’s one of the best ways to nurture and sell.
4. Creative VA Services
Business owners often have brilliant ideas, but ideas don’t become assets without time and execution.
Creative VA support could look like:
creating ebooks, guides or PDFs
designing course resources or slides
creating social media templates and visuals
bringing ideas to life (journals, banners, leaflets, workbooks etc.)
For VAs: Ideal if you love design and already use tools like Canva (or more advanced software too).
For business owners: This is the support that turns “one day I’ll create that…” into something real.
5. Operations & Client Experience
When a business is busy, it’s easy to drop balls! Enquiries get missed, follow-ups don’t happen, onboarding becomes rushed… and client experience can suffer.
Operations and client support might include:
client onboarding & admin follow-up
inbox and CRM management
SOPs and process documentation
workflow organisation and optimisation
For VAs: Perfect if you’re naturally organised and love keeping things running smoothly.
For business owners: This support makes you feel more in control, less reactive, and way more organised.
Start Delegating in 3 Simple Steps
If you’re a business owner, delegating doesn’t need to feel overwhelming. Start with this:
1. List what’s draining you
What tasks feel heavy, repetitive or stressful?
2. Choose your first ‘quick wins’
Pick 3-5 tasks that happen every week.
3. Delegate with clarity
Share what “done” looks like and let your VA take it from there.
Start small. Build trust. Expand from there.
What Should You Delegate First?
If you’re unsure where to start, ask yourself:
TIME: What tasks take the longest?
ENERGY: What tasks do I avoid or dread?
MONEY: What tasks stop me doing income-generating work?
The best tasks to delegate first are usually:
repetitive
easy to hand over
high impact on your week
If You’re a VA: You Don’t Need to Offer Everything
This is one of the most important reminders for new and growing VAs:
You don’t need to offer every service. You just need a clear starting point.
Your goal is to:
choose 1-3 services
package them clearly
build confidence through action
start becoming visible
From there, you grow. You refine. You expand.
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Final Thoughts
The VA industry is evolving fast and the demand is there, big time!
Whether you’re building your VA business or looking for support in your own, there’s never been more opportunity to create something aligned, skilled, and in-demand.
If you’re thinking “I want to do this…” keep going. Start small. Get visible. And take action.
Find out more about the VA services and Strategy support here: Home | Gemma Howarth Virtual Business Services
Find out more about my VA Mentoring options (and grab some resources to help your VA business) here: Home | The VA Growth Academy