Foundations to Success
GROWTH GROUP
Three months to build the business behind being a VA - with me and a small group of other VAs alongside you.
Whether you're trying to get your first clients, want a more consistent flow of opportunities, or you've already built a VA business but know there are areas that need strengthening, the Growth Group gives you the training, support, feedback and accountability to actually work on it.
You'll get the complete Foundations to Success programme to work through at your own pace, while twice a month we'll come together to work on YOUR business, what's happening right now and what you need to focus on next.
Next Growth Group Starts: 5th October 2026
Places are limited to keep the Growth Group personal, interactive and genuinely supportive.
£797
OR
3 monthly payments of £279
Here's Exactly What You Get:
3 Months of Small-Group Business Support
We'll work together for three months, with two live sessions every month:
3 × VA Business Growth Sessions
Each month we'll focus on an important area of building and growing your VA business, including:
• Offers, pricing & positioning
• Visibility, marketing & sales
• Clients, boundaries & retention
• Systems & client experience
• Profit, capacity & sustainable growth
• Reviewing what's working and deciding what's next.
These won't just be me talking at you. We'll look at how these things apply to the businesses you're actually building.
3 × Implementation & Hot Seat Sessions
This is where we deal with what's happening in YOUR business right now.
Got an enquiry you're not sure how to handle? Bring it.
Thinking about changing your prices? Let's look at them.
Struggling to create enquiries? We'll work through what's happening.
Want me to sense-check an offer? Bring it.
Got a client situation you're unsure about? Let's talk about it.
Said you were going to follow up with five people and still haven't done it?!
You know I'm going to ask.
The Complete Foundations to Success Programme
You'll also get lifetime access to my complete VA Business Growth Programme.
Foundations gives you the framework behind everything we'll be working on together and takes you through the SUCCESS Framework:
S
SET YOUR FOUNDATIONS
Get clear on your vision, values, goals, boundaries and what success actually looks like for YOU.
U
UNDERSTAND YOUR OFFERS & AUDIENCE
Get clear on your services, pricing, packages, ideal clients and how you position what you do.
C
CRAFT YOUR BRAND & CONTENT
Develop your messaging, visibility, content and confidence around showing up and talking about your business.
C
CREATE SEAMLESS SYSTEMS
Build the client journey, tools, processes and systems that help your business run properly behind the scenes.
E
ELEVATE & EXPAND
Work on marketing, sales, creating opportunities, client experience, managing your time and sustainable growth.
S
STRENGTHEN
Review your pricing, boundaries, client retention and what's working — and strengthen the areas that need attention.
S
SCALE
Explore long-term growth, associates and the different ways your VA business could evolve as you grow.
You don't all have to work through the programme at the same pace.
Foundations is self-paced, so you can work through it from beginning to end or dip into the areas most relevant to your business.
Throughout the Growth Group, I'll also be able to point you towards specific modules, training and resources depending on what we're working on and what you need.
And because you have lifetime access, Foundations is still there long after our three months together have finished.
PLUS…
✔ 9 guest expert training sessions
✔ Templates, workbooks & practical resources
✔ How-to video library
✔ Lifetime access to Foundations
✔ All future Foundations updates
Everything above is included for £797 or 3 × £279
Learn From Industry Experts
You’ll also get access to 9 guest expert training sessions, including:
Jo Ellis – Breaking Through Imposter Syndrome
Mindset is everything when it comes to building a business and it’s often the thing that holds VAs back the most. This session alone can be a real turning point.
Fiona Green – The Soul of Copy & The Science of Copy
Knowing what to say, and how to say it, is essential when marketing your services. Across these two sessions, you’ll learn how to communicate your value clearly and how to write copy that feels authentic (not salesy).
Leanne Smith – Canva Tips & Tricks
You don’t need to be a designer to create a professional brand and Leanne will show how you can utilise Canva for your business.
Helen Tudor – The Ultimate Guide to Getting Leads from LinkedIn
LinkedIn can be a powerful platform for VAs when used correctly and you will learn how to utilise this platform for your business, without feeling icky!
Kerry Boland – Design Your Sales Strategy & The Golden Thread to Client Retention
Sales doesn’t have to feel awkward or uncomfortable, but it does need a strategy. Kerry breaks this all down for you in these 2 amazing sessions. Sales, strategy and retention — all covered.
K&K Legal – Essential Legal Foundations to Protect Your VA Business
Running a business means protecting it properly and this session covers everything you need to know for your VA business, from contracts and agreements to how to protect yourself and your clients.
Lara Smith – How to use AI as a VA
AI is becoming an increasingly important part of online business and VAs who understand how to use it confidently and ethically will stay ahead.
Who is the Growth Group For?
You don't all need to be at exactly the same stage of business.
YOU MIGHT BE A NEWER VA...
You've started your business (or you're in the process of doing it) but getting those first clients feels bloody hard.
You're wondering what to offer, what to charge, where to find potential clients, how to talk about what you do and what you actually need to focus on first.
You've probably consumed plenty of information already.
Now you need to start building and doing.
OR YOU MIGHT ALREADY BE ESTABLISHED...
You've worked with clients.
You know you're good at what you do.
But perhaps finding your next client still feels more unpredictable than you'd like.
Maybe most of your work comes from referrals.
Perhaps you've got capacity you want to fill.
Your pricing doesn't really make sense anymore.
You've outgrown your original services.
You're too reliant on one or two clients.
Your systems or boundaries need tightening.
Or you're so busy working in everybody else's business that your own keeps getting shoved to the bottom of the list.
You don't need to start again.
You need to identify what needs strengthening and actually give it some attention.
The Power of Doing This as a Group
One of the things I actually love about the Growth Group is that you won't all be at exactly the same stage.
Someone might be trying to land their first client whilst someone else might have been a VA for three years and be trying to create a more consistent flow of enquiries.
Another might be fully booked but realising their pricing or capacity isn't sustainable.
Someone might be dealing with a tricky client situation, thinking about changing their offers or wondering whether they're ready to bring in their first associate.
And that's a good thing.
Because while I'll be there to guide and support you, there's also a huge amount of value in having other business owners around you with different experiences and perspectives.
When we work through something happening in one person's business, somebody else may have dealt with exactly the same thing six months ago.
Someone might ask a question you hadn't even thought to ask yet.
You might hear how another VA approached something completely differently and realise there's another option available to you.
And sometimes, helping somebody else think through their business makes you see something in your own much more clearly too.
We're not there to compare businesses. We're there to learn from them.
You don't all need the same goals, the same number of clients or the same level of experience.
That's part of what makes a group like this powerful.
You get my experience of building and running a VA agency, but you also get the experiences, ideas, questions and perspectives of the other VAs around the table.
And over six months, we get to work through the realities of building a VA business together — not just the nice, neat examples you get in a training video.
We'll Start With Your Business
Before we start trying to fix or grow anything, we need to know where you're actually going.
At the beginning of our three months together, we'll look at:
✔ Where your business is now
✔ What you want the next three months to look like
✔ Your current clients, income and capacity
✔ What's already working
✔ What's getting in the way
✔ What you want to change
✔ Your priorities for the next 90 days
Because you don't need another enormous list of things you could be doing.
You need to know what YOUR next move is.
And we'll keep coming back to that throughout our six months together.
Knowing What to Do and Actually Doing it Are Two Different Things
The Growth Group is for the VA who thinks:
“No. I actually want to DO this.”
You want somewhere to bring your questions.
Someone to help you work out what to prioritise.
Feedback when you're unsure.
Accountability when you need it.
And a group of other VAs doing the work alongside you.
Not MORE information for the sake of information.
SUPPORT. IMPLEMENTATION. ACTION. GROWTH.
What Could Three Months of Properly Working on Your Business Change?
I'm not going to promise you'll hit a certain income or have X number of clients by the end.
Because we're building your business, not following some magic formula.
But the aim is that three months from now:
You're clearer on what you're selling and who you're selling it to.
You're more confident in your pricing and the value you provide.
You understand how to actively create opportunities rather than simply hoping enquiries appear.
You have stronger systems and processes behind the scenes.
You're making more intentional decisions around clients, capacity and boundaries.
You're giving your own business regular attention rather than always putting it last.
You know what's working, what isn't and what you need to focus on next.
And perhaps most importantly...
You feel like the owner of your VA business.
Not simply someone doing lots of work for everybody else's.
Why is the Group Limited?
Because the support is the whole point.
I don't want this to become a Zoom call with 50 people where I barely know your name, never mind what's happening in your business.
I want there to be space for questions, honest discussions and for feedback and hot seats.
And space for me to actually get to know you and your business.
I also want you to get to know the other VAs in the group, learn from what's happening in their businesses and have people around you who understand what it's actually like to run one.
That's why each Growth Group is limited.
Small enough to be personal but big enough to have different experiences, ideas and perspectives in the room.
Everything You Get
Foundations to Success - Growth Group
✔ 3 months of small-group business growth support
✔ 6 live sessions - 2 every month
✔ Feedback, guidance and accountability
✔ Limited numbers
✔ The complete 7-module Foundations to Success programme
✔ 9 guest expert training sessions
✔ Templates, workbooks and practical resources
✔ How-to video library
✔ Lifetime access to Foundations
✔ All future Foundations programme updates
✔ Private Growth Group community
£797
OR
3 monthly payments of £279
Next Growth Group Starts: 5th October 2026
JOIN THE GROWTH GROUP
Hi, I'm Gemma
I run a successful VA agency and I also help VAs build successful businesses of their own.
I started my own VA business in 2022 with zero clients.
Within just over a year, I'd gone from starting completely from scratch to fully booked and growing a team of associate VAs.
And the important bit?
I'm still running that business today.
My agency, Gemma Howarth Virtual Business Services, supports businesses across admin, tech, marketing and operational support.
Which means I'm still dealing with the realities of running a VA business every single week.
Enquiries. Sales. Pricing. Capacity. Client relationships. Boundaries. Systems. Team members. Profitability. Clients leaving. Deciding whether an enquiry is actually the right fit. Figuring out how the business needs to change as it grows.
And all the other stuff nobody really tells you about when you decide to become a VA 😂
That's the experience I bring into the Growth Group.
I'm not teaching you how to be a VA.
I'm helping you build the business behind being a VA.
And you absolutely don't need to build an agency like mine.
You don't need my goals.
You don't need anybody else's version of success.
I want to help you build yours.
I honestly can't thank you enough for the last 6 months - even when I got derailed by personal circumstances you were still there for me. You've helped me find my confidence - not only in my abilities but in the need to reach out for support. Thank you so much!
Beth Evans, Red Kite HQ
Gemma has been teaching and mentoring me as a VA for a year now and I can’t recommend her enough. She is so motivating and knowledgeable. Gemma is always full of suggestions of how to improve my business, how to network and she keeps me on track to achieve my goals. I always feel fired up after speaking with her and it’s clear she really cares about her students. Gemma is a fantastic person to work with and to learn from and I feel very lucky to know her.
Natalie
Want Something More Personalised?
Perhaps you're reading this thinking:
“Actually Gemma, I don't want a group. I want you looking specifically at MY business.”
That's where my 1:1 VA Growth Support comes in.
It's much more personalised and focused entirely around your individual business, goals, decisions and challenges.
We'll work specifically on what you need, whether that's sales, pricing, offers, positioning, capacity, systems, profitability or deciding what your next stage of growth looks like.
1:1 places are very limited because I'm still actively running my agency.
Frequently Asked Questions
I’m brand new. Is the Growth Group suitable for me?
Yes.
You don't need to already have clients to join.
If you're building your VA business and want to get properly established, Foundations will give you the structure while the Growth Group gives you somewhere to get support as you start putting it into practice.
You also won't be expected to be at exactly the same stage as everybody else.
I've already been a VA for a while. Will it be too basic?
No.
We're not going to sit on Zoom and work through Module 1 together as a class.
The Foundations programme is self-paced.
Our live sessions are about your actual businesses.
So if you're more established, your conversations might be around inconsistent enquiries, increasing your prices, changing your services, profitability, capacity, client retention, boundaries or whether you're ready for your next stage of growth.
Will everybody work through Foundations together?
No.
You'll have access to the complete programme from the beginning and can work through it at your own pace.
I'll also point you towards particular modules, training and resources depending on what we're working on in the Growth Group and what you personally need.
What if I can't attend one of the live sessions?
All Growth Group sessions will be recorded, so if you occasionally can't attend live you'll be able to catch up.
I'd still encourage you to come live wherever possible because the discussion, feedback and accountability are a big part of the experience.
How many people will be in the group?
A maximum of 15 VAs.
That's intentional. I want enough people for different experiences, ideas and perspectives, but a small enough group that I can genuinely get to know you and your business.
Do I keep access when the three months ends?
Yes.
You'll retain lifetime access to the complete Foundations to Success programme, including the modules, resources, guest expert sessions and future programme updates.
The live Growth Group support runs for six months.
Can I pay monthly?
Yes.
You can pay £797 in full or spread the cost across 3 monthly payments of £279.
Knowing what to do and actually doing it are two completely different things.
So if you're ready to stop constantly putting your own business at the bottom of the list...
If you want to get clearer on what's actually going to move it forward...
And you'd like me and a group of other VAs in your corner while you DO it...
Come and build it with us. ❤️
Foundations to Success
GROWTH GROUP
3 Months | Maximum 15 VAs | 6 Live Sessions | Complete Foundations Programme Included
£797 or 3 × £279
Starts 5th October 2026
YES! I'M READY TO BUILD MY VA BUSINESS →
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